Viacom International Media Networks (VIMN ), a unit of Viacom Inc (NYSE: VIA and VIA.B), has selected Asia Broadcast Satellite (ABS) to provide satellite broadcast of NICK JR. and MTVN HD. The channels will be distributed across the Asia Pacific region via the ABS-1 satellite’s C-band video neighborhood, starting on 1st June.
ABS is providing an integrated broadcast solution to VIMN including turn-around, encryption, multiplexing, uplink and broadcast from Europe to Asia. MTVN HD will be VIMN’s first all High Definition channel launched in Asia, and will be transmitted in 1080i format for optimal quality. NICK JR. will be in 576i SD format, and both channels will be broadcast via the B Beam of the ABS-1 satellite at its prime location of 75°E.
NICK JR., is one of the world’s leading multi-platform entertainment brands for children and parents. Nick JR. features programming dedicated to stimulate, educate and excite young inquisitive minds with innovative and award winning shows such as Dora The Explorer, Go, Diego, Go!, Little Bill, Ni Hao, Kai-Lan, Blue’s Clues and the Wonder Pets!. Nick JR. engages with children through connected learning and the “play to learn” philosophy.
MTVNHD, a brand new High Definition premium music channel, is the home of the very best that music can offer. It delivers the highest quality HD content from live music, music videos, music documentaries and original productions of bands and artists and cutting edge reality programs. MTVNHD programs include MTVNHD Live Vibrations, 360 sessions and Music Alphabet and more.
“This partnership with ABS enables us to support the growing demand for our new channels, NICK Jr. and MTVNHD, to important markets in the Asia region. This is in line with our on-going strategy to extend the coverage of NICK Jr. and MTVNHD on a global scale,” said Tan Sher Li, Vice President and Head of Technology Viacom International Media Networks North and Southeast Asia. “
“ABS is very excited to collaborate with VIMN on this multi-year deal, launching its global channels in Asia using our ABS-1 HD video distribution platform, and we look forward to more future cooperation.” said Tom Choi, CEO of Asia Broadcast Satellite. “Our strong value proposition and excellent coverage make ABS an ideal fit for HD and SD channel operators of all sizes.”